SoBeTECH

New Apple ‘Get a Mac’ ad: ‘Office Stress’

Apple today debuted a new “Get a Mac” ad - Check it out!!

Direct link via You Tube

The ads are available in a variety of sizes and qualities (up to HD) via Apple.com here.”

Blockbuster to offer Apple TV rival this month?

Blockbuster today is subject to rumors which claim the movie rental house is developing its own networked media hub. Similar to stand-alone devices such as the Apple TV or the Vudu, the unnamed project would let users watch Internet-streamed movies on TV and would take advantage of Blockbuster’s union with Movielink to supply the content, with Movielink to supply the content, with an unnamed electronics maker assembling the hardware itself. The device could be announced as early this month, though it may not be available until at least May.

(Via MacNN.)

iPhone beta hints stereo Bluetooth, GPS, more

Text strings in the latest beta of Apple’s iPhone 2.0 firmware point both to multiple new features as well as extra steps to prevent unlocking, according to explorations by a Greek iPhone unlocking site. In addition to references to 3G chipsets, the code also adds A2DP and “HeadphoneBT” entries that suggest support for stereo Bluetooth audion addition to the “HeadsetBT” mention for existing mono Bluetooth headset support. Bluetooth remote control is also an apparent option.

(Via MacNN | The Macintosh News Network.)

Apple Rumors this Week: Thinner 3G iPhones, All Aluminum Macbooks [Apple]

A few rumors for WWDC have cropped up this week, with nothing but faith to back em up. Most of the facts are obvious progressions and externalizations of the fanboy-tasies, or things known before, but here are some particulars I thought worth passing on:
• TG Daily reports that the 3G iPhone will be in 8, 16 and 32GB flavors from $399-$599 in cost, with a 2.5mm slimmer profile, a tuned accelerometer, but a similar UI.
• Apple Insider claims that the standard Macbook is losing the plastic shell and going all aluminum, like the current Macbook Pros. I’d dropped Kasper a line and although his story is vague, he linked his sources with other previous claims that came true, so I’ll buy it.

(Via Gizmodo.)

Microsoft and News Corp. lock arms for Yahoo bid?
Microsoft and News Corp. are in “serious talks” about a joint bid for Yahoo, according to published reports.”

(Via CNET News.com.)

Macworld Reviews Inside Steve’s Brain

The first review of Inside Steve’s Brain — a new book about Steve Jobs — has been published by Macworld.com. Even better, reviewer Dan Pourhadi likes it.

In his new book, Inside Steve’s Brain (Portfolio, 2008), however, Leander Kahney attempts to go beyond the obvious by offering a detailed, concept-oriented, blow-by-blow look at Apple CEO and what makes him tick—his history, his ideas, his ideals, his reasoning, his behavior, his relationships, even his footwear choices.

Kahney’s the right person for the job, too: He has an extensive history covering Apple and Steve Jobs since the early 1990’s, has written two previous books on the company, and has been running Wired’s Cult of Mac blog for ages.

Macworld is a tough audience, - glad they liked it. The book is out next week.

(Via Cult of Mac.)

Contact search in iPhone 2.0.

Engadget has posted screenshots of the latest iPhone 2.0 Beta version released on Tuesday.

The screenshots show that the iPhone 2.0 update will allow users to search contacts.

The iPhone 2.0 software update will be arriving in late June.

(Via LoopRumors.)